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Welcome to your exclusive branding workshop portal.

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Hi Linh!

You’ll find your week to week materials that contribute towards our project here. Materials can be accessed through links below. New links will be available for your access every week as our workshop progresses.

 

Phase I
Branding Story
[ 02/25 - 03/13 ]

Phase II
Visual Identity
[ 03/18 - 04/10 ]

Phase III
Digital Execution
[ 04/08-04/29 ]

 

Branding Bootcamp Guide


 

Week 02 

Your Story

- The Why Behind Your Brand

- Personal Brand Story

- Current Brand Perception

- Desired Perception

- Key Brand Words

- Unique Brand Brilliance


• Digital Moodboard

• PHYSICAL Moodboard

 

 

Week 03 

Brand Differentiation

- Define Marketplace

- Research Primary & Secondary

Competitors

- Differentiate Your Brand

- Define Target Audience: Demographics

+ Psychographics + Consumption Habits

- Create Target Audience Personas

 

 

Week 04 

Brand Messaging

- Brand Voice & Personality

- Expert Positioning Tagline

- Brand Mission

- Elevator Pitch

- Marketing Taglines

- Core Values

- Brand Vision

- Writing Style Guidelines

 

 

Week 05

Visual Ideation Pt. 1

- Color Theory

- Typography

- Logo

- Imagery

- Space & Signage

 
 

Week 06

Visual Identity Pt. 2

- Digital Look Overview

- Digital Imagery &

Web Specific Elements

- Social Look Overview

- Social Imagery

- Social Presence and Tone

 

 

Week 07

- Creative Direction: PDF guidebook with:

*Location or backdrop

*Feel + story/model look

*Model hair + make up

*Styling/prop

*Shot list, angles and shot inspo

- call sheet and Logistics one-pager:

Time breakdown,address, people/numbers,

props and materials checklist, location

 
 

Week 08

Digital Look Overview

- Digital Imagery & Web Specific Elements (Slide 77 Onward)

- Site Copy

 

 

Week 09/10/11

Digital EXECUTION

1. Homepage – We design + upload all

photography

2. About Page – We design + upload all

photography

3. Bespoke: We design page framework +

upload header photography

4. Loungewear: We design page framework +

upload header photography

5. Sleep: We design page framework +

upload header photography

6. One Product Template Page – We design

page framework + upload photography as

a sample

7. FAQ Page – We design + upload copy

 

 

Week 13

FINAL DELIVERABLES

- Brand Kit

- Bible Bible Booklet

- Yem Collective Imagery – Lifestyle +

Product

- Moodboard

*Extra week added for Brand Bible

assembly

 
 
 
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Currently On: Brand Messaging – Week 04