02. YSTR Clothing
Art Direction, Visual Identity & Brand Storytelling,
Messaging, Web & Graphic Design, Social Media Marketing
E-commerce women’s contemporary honoring the process of slow fashion. Inspired by classic vintage silhouettes, tailored for the modern woman.
Every Great Story
Starts With YSTR-day
Paying homage to the times of yesterday.
Adventure. Sentiment. Effortless appeal.
YSTR celebrates the contrast between feminine sensuality & boyish edge.