02. YSTR Clothing

Project:

Art Direction, Visual Identity & Brand Storytelling,
Messaging, Web & Graphic Design, Social Media Marketing


E-commerce women’s contemporary honoring the process of slow fashion. Inspired by classic vintage silhouettes, tailored for the modern woman.


 
 
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Every Great Story
Starts With YSTR-day

 
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YSTR-day

Paying homage to the times of yesterday.
Adventure. Sentiment. Effortless appeal.
YSTR celebrates the contrast between feminine sensuality & boyish edge.

 
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Ethically Made,
No Fashion Waste.

 
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lauren belfor