Social Media Marketing Strategy
Develop social media strategy to:
1. Increase audience engagement
2. Grow site traffic and sales
Developed an interactive Q&A strategy with audience based on the brand mission to empower women to embrace their beauty and confidence as women.
Executed strategy through all Instagram channels: IG TV, IG Story, IG posts.
1. Increased audience comments / reply to Instagram Story by 20%
2. Increased link clicks to website by 20% for Instagram Story
3. Increased clicks to link in profile by 15%
We also successfully sold out targeted sales within 2 months of executing social strategy.